Barbara Brooks created Flamingo Strategies LLC to help clients stand up and stand out, through telling and sharing their stories of impact and purpose.
Hacking Away at Happiness is her blog.
Stand up. Stand out.
Client Highlights
Flamingo Strategies’ clients include universities, schools, businesses, and individuals. In all cases, we focus on creating distinctive content that engages stakeholders and generates revenue.
Case Western Reserve University
HomeWorks!
Iliff School of Theology
Leprino Foods
Metropolitan State University of Denver
Morgridge Family Foundation
Portland State University Foundation
Reed College
Regis Jesuit High School
Syracuse University’s School of Information Studies
University of Colorado
University of Denver
Project gallery
Here are a few of the successful projects accomplished by Barbara Brooks and Flamingo Strategies.
COVID-19 leadership RESPONSE
During five critical months beginning March 2020, Barbara was contracted to write all Covid-related messages and digital event communications for the Chancellor of the University of Denver. Through the end of 2020, she continued to support the university’s most urgent marketing and communications needs, including the ongoing Covid response to internal and external stakeholders.
launching a branded NEWS BLOG
The University of Denver needed a digital platform for distinguishing the university through proactive storytelling and sharing of strategic content. Barbara was responsible for creation of news.du.edu, a blog for alumni, prospective families, media and friends. In the first year, more than 500 stories reached nearly 10,000 discrete readers and often also earned coverage in local and national media outlets.
strategic plan messaging
For the University of Denver, Barbara led the collaboration on the visual identity and vocabulary for DU IMPACT 2025. She also led the internal team's work to express the strategic plan across all university platforms including impact.du.edu. As a consultant, Barbara has partnered with DU's MarComm and advancement teams to support mission-critical projects.
Coloradan Magazine Cover story
Among Barbara’s three assignments for the alumni magazine at the University of Colorado Boulder was a Summer 2021 cover story about how leadership is taught to undergraduates—from engineering and business, to philosophy and law. Interviews with a dozen students and faculty uncovered a truly relevant and important approach that is both art and science, and can definitely be taught.
activating Mission and Vision
Barbara provides Regis Jesuit High School with advancement communication strategy and writing support, to bring Inspire & Ignite 2025 to life. The new web presence features Stories that Inspire, new videos for each major funding initiative, and brochure PDFs, all designed to engage donors and prepare for breaking ground on a state-of-the-art Science & Innovation Center.
going viral
At Colgate University, Barbara led the team that created a viral April Fool's Day "gag" leveraging the school's name. The story and video, announcing that the liberal arts college would be opening a dental school, generated 28,000+ YouTube views and was deemed one of the year's best campaigns by Time, The London Telegraph and Christian Science Monitor. Colgate, toothpaste, get it??